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"All in My Head (Flex)" is a song recorded by Fifth Harmony, featuring vocals by rapper Fetty Wap, for their second studio album, 7/27, which was released on May 27, 2016. It was produced by Stargate and Brian "Peoples" Garcia with additional production by Sir Nolan. Musically, "All in My Head (Flex)" is a reggae-influenced, pop song backed by synths, percussion, and guitar, containing an interpolation of the 1995 song "Flex" by Mad Cobra. The song was released as second single after a special encore performance on Xfinity following the 2016 Billboard Music Awards on May 22, 2016. The single was serviced to rhythmic contemporary radio stations in the US on May 31, 2016.

Commercially, the song reached number 24 on the United States' Billboard Hot 100. The song also reached the top 40 in Australia, New Zealand, the United Kingdom, Canada and Ireland. To promote the song, the group performed on the season 22 finale of Dancing with the Stars. The song's accompanying music video, set on a tropical beach, was directed by Director X and premiered on the Vevo platform on June 23, 2016. "All in My Head (Flex)" won the category Song of Summer at the 2016 MTV Video Music Awards.

Production and release Edit

Prior to the release of their second studio album 7/27, Fifth Harmony member Dinah Jane Hansen shared her thoughts on her favorite album track "All in My Head (Flex)" on Instagram: "The vibe and rhythm to this I feel represents me best as a South Pacific Islander [...] This is just one of those feel-good songs that you can't help but jam to, no matter where you're at or who you're with!" "All in My Head (Flex)" was written by Fifth Harmony's members, with Stargate, Benny Blanco, Fetty Wap, Tory Lanez, Sir Nolan, Julia Michaels, Brian Garcia and Willie Maxwell. The song was recorded by Mikkel Storleer Eriksen, Miles Walker and Mike Anderson at Westlake Recording Studios in Los Angeles and Hide Out Studios in London, England. Singer Victoria Monét produced the group's vocals. Mixing was done Phil Tan at the Callanwolde Fine Arts Center with assistance from Daniela Rivera. Eriksen and Hermansen provided all the instrumentation.

Musically, "All In My Head (Flex)" fuses reggae and pop with trap music. The song is three minutes and thirty-seconds in length and samples the song "Flex" by Jamaican DJ Mad Cobra which itself interpolated elements of The Temptations' "Just My Imagination". Its instrumentation consists of guitar, percussion, synthesized finger snaps and synths creating an electronic-reggae beat. The song opens with Hansen singing the chorus featuring guitar chords and crisp clicks. Following the rap performed by Fetty Wap, Ally Brooke belts out the first verse: "Curtains like waves closing in all around us, dimming the lights just so that they don't blind us," backed by the percussion and guitar chords. Concerning his collaboration on "All in My Head (Flex)", Fetty Wap told Billboard that during the recording, his voice "wasn't as mature as it is now." And described as "impossible" to performed the song on stage. "Like, I smoke way too much now. No more high-range. If you were actually to hear the first version to that song, I do not sound anything like that. It was way high up there. So when we changed everything I was like I don't think they going to like it because it felt like I took the energy from it. But they were like we love it, we rocking with it." He expressed.

The group debuted the song during a performance at the 2016 Billboard Music Awards on May 22, 2016. It was released on digital platforms after the performance as an instant gratification track to accompany digital pre-orders of 7/27. The song was serviced to rhythmic format radio stations in the US on May 31, 2016. and was selected as an impacting song on US contemporary hit radio on June 14, 2016.

Critical reception Edit

Peter Meister of website Sputnikmusic described the song as "sassy and badass, Fetty Wap flexes his muscle with might within the funky, glowing synths crashing with the industrialized percussion which breaks free and explodes at all angles". In a brief album review, the New York Post noted the song has "a jaunty electronic reggae-ish beat". Digital Spy's Lewis Corner described the song as having an "urban-pop undertone, which is brought to life with light reggae guitar plucks and crisp clicks". Christopher R. Weingarter of Rolling Stone felt that the Caribbean rhythms hinted at in Reflection's track "Them Girls Be Like" "burst forth" in "All In My Head (Flex)" and "Gonna Get Better". USA Today's Maeve McDermott gave the song a positive review writing: "With reggae upstrokes, a swaggering chorus and a welcome Fetty Wap feature, "All In My Head" is summertime in a song."

Describing the song as "reggaeton-inflected" the Los Angeles Times' Gerrick D. Kennedy believed that "All In My Head (Flex)", as well as another 7/27 track, "Not That Kinda Girl," "are the album's most infectious offerings". Spin's editor, Brian Josephs, complimented the song's reggae production and the group's sensual performance; however, he had a negative view of Fetty Wap's appearance commenting that the rapper "fails to come off here as much more than Default Guest Rapper". However, Spencer Kornhaber of The Atlantic felt that "All In My Head (Flex) brings in the most exuberant rapper of our times, Fetty Wap, to very catchy effect."

Commercial performance Edit

"All in My Head (Flex)" debuted at number 78 on the US Billboard Hot 100 chart dated July 9, 2016, and in the same week the song climbed from the number 32 to the number 26 on the US Mainstream Top 40. Following the release of its accompanying music video, the song rose from number 78 to number 40 on the Hot 100 prompted by a 115% sales increase with 17,000 downloads sold. In its new position, the song had a radio audience of 24 million - a 42% increase, and it also debuted at number 32 on the US Streaming Songs chart with 7.1 million streams in the US (up 112% percent). For the week ending August 6, 2016, the song climbed from number 37 to number 29 on the Hot 100, giving the group its third top 30 song. The song peaked at number 24 on the chart dated August 20, 2016. It has sold over 1 million equivalent units in the United States and has been certified platinum by the Recording Industry Association of America (RIAA).

The song debuted at number 42 on the Canadian Hot 100 chart for the week ending July 16, 2016. In its ninth charting week, the song jumped one position peaking at 21 on the chart. In Australia, it entered the ARIA Singles Chart at number 66 on the chart dated June 4, 2016, and peaked at number 19 on the chart. The song debuted at number 35 on the New Zealand Singles Chart for the week ending June 20, 2016, and peaked at number 8. It debuted at number 82 on the UK Singles Charts issued for July 8, 2016, and peaked number 25.

Music video Edit

The music video, directed by Director X, was filmed in Malibu, California on May 17, 2016. It begins showing group member Dinah Jane singing at a beach. Fetty Wap is also seen performing his solo isolated from the group. Ally Brooke appears singing the first verse, lying in the sand. The scene changes to Lauren Jauregui, who sings the bridge in front of a background of rocks. The chorus switches back to Hansen and the group singing together on the beach. Cabello is shown singing the second verse, which is choreographed in the sand. As day turns to night, five men encounter the group, now sporting beach wraps, walking up the beach, and join them for a party. Fetty Wap is now sing-rapping his parts of the song on the rocks along the shore accompanied by scenes of the group dancing at night.

Gil Kaufman from Billboard commented the video "finds the ladies of 5H dancing and serving up their best surfside poses while singing the reggae-tinged song on a picturesque beach". Lucas Villa from AXS said, "Fifth Harmony flexes its grown woman side freely in this video, which arrives just in time for summertime." Bianca Gracie of the site Fuse TV noted that the group "strut[s] on the beach, proudly showing off their curvaceous bodies and letting their smiles glow as bright as their tans". On August 11, 2016, the video reached 100 million views and received Vevo certification, becoming the group's sixth video to do so. Anna Gaca of SPIN wrote the video "takes the song's reggae-tinged vibe to its natural conclusion with a sun-kissed, oceanside party and, naturally, an appearance by guest star Fetty Wap".

Live performances Edit

The group performed the song for the first time on television on May 22, 2016, during a special encore performance on Xfinity following the 2016 Billboard Music Awards, where they also performed "Work from Home". During the show, the group performed wearing white outfits with Cuban flags in the background. On May 24, 2016, the group performed the song on the season 22 finale of Dancing with the Stars on a Carnival-inspired set. The quintet also performed the single on June 13, 2016, on the iHeart Radio Honda Stage in Los Angeles. While promoting in Australia, they performed the song on the Grand Finale of the fifth season of The Voice and on Sunrise.

Lyrics Edit

[Chorus: Dinah]
Flex, time to impress
Come and climb in my bed
Don't be shy, do your thing
It's all in my head

[Verse 1: Fetty Wap]
I wanna flex with you, baby
I'm tryna chill with you
Throwin' bands at you
While we flexing boo, baby
Show me some different moves
And I love your groove
'Cause it's meant to be, baby
Ay, make history, baby
And you the one for me
And I'm the one for you
So come flex with me, baby

[Verse 2: Ally]
Curtains like waves closing in all around us
Dimming the lights just so that they don't blind us
So tongue in cheek when we're laying on roses
But you're touching my skin and you're leaving me hopeless

[Pre-Chorus: Lauren]
I wanna feel you un, feel you under my body
I wanna feel you un, feel you un

[Chorus: Dinah & Normani]
Flex, time to impress
Come and climb in my bed
Don't be shy, do your thing
It's all in my head
Flex, time to impress
Come and climb in my bed
Don't be shy, do your thing
It's all in my head, yeah

[Verse 2: Camila]
Curtains like waves closing in all around us, yeah, yeah, yeah
Dimming the lights just so that they don't blind us, nah, nah
So tongue in cheek when we're laying on roses
But you're touching my skin and you're leaving me hopeless

[Pre-Chorus: Lauren]
I wanna feel you un, feel you under my body
I wanna feel you un, feel you un

[Chorus: Dinah & Normani]
Flex, time to impress
Come and climb in my bed
Don't be shy, do your thing
It's all in my head
Flex, time to impress
Come and climb in my bed
Don't be shy, do your thing
It's all in my head, yeah

[Verse 3: Fetty Wap]
I want you to come flex with me, baby
You got what I want and I need it
Say you're a bad motherfucker and I'm sayin'
They can't play with us and you know it
I take a hundred thousand and blow it
Ay, another hundred thou and I love her
Ay, come flex with Zoo 'til it's over
Ay, come flex with Zoo 'til it's over, yeah babe

[Pre-Chorus: Lauren]
I wanna feel you un, feel you under my body
I wanna feel you un, feel you un

[Chorus: Dinah & Normani]
Oh, flex, time to impress
Come and climb in my bed
Don't be shy, do your thing
It's all in my head
Flex, time to impress
Come and climb in my bed
Don't be shy, do your thing
It's all in my head, yeah

[Outro: Fetty Wap & Normani & Dinah]
(I wanna flex with you, baby) Hey, it's all in my head
(Zoovier, baby) It's all in my head
(I wanna flex with you, baby) It's all in my head
(Baby) It's all in my head

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