|“||“Camila’s confidence, strength and beauty reflect the qualities I look for in a Guess Girl," the CCO said. “Choosing Camila to be the face of Guess this fall celebrates that Guess Girls are multi-talented, dynamic and accomplished women.”||”|
Guess is an English magazine. Camila Cabello is the face of Guess' Fall 2017 campaign. The Paul Marciano (Chief Creative Officer of Guess) directed campaign is classic Guess--heritage denim, 90s style mania tees and oversized jackets all shot against the uber-Americana, road tripping backdrop of California's Palmdale dessert. And while Cabello's aesthetic here is the signature, buxom-look of Guess, reminiscent of 'Guess Girls' past (Anna Nicole Smith, Adriana Lima and Claudia Schiffer, to name a few), this campaign, Marciano says, is different.